A Case Study on The Warana Wired Village Project: Cooperatives Empowers Youth

Warana

Warana, a small district of Maharashtra state in India is a well-developed rural area. Much of Warana's success is due to the presence of a strong co-operative movement. About 50,000 farmers live in 100 villages spread in the 25,000-kilometer² area covered by the scores of cooperatives. The main economic activity is sugar cane growing and processing. Emerging from the cooperative movement, The Warananagar Cooperative Complex in India has become famous as a precursor of successful integrated rural development, youth using technology. Since 1956, The Warana Sugar Cooperative has led the movement, resulting in the formation of more than 25 successful cooperative societies in the region that generated great social economy in India.

Co-operatives in Warana 

The sugar cane factory, which produces 110,000 tons of sugar per year, employs 8,000 workers and collects sugar cane from about 35,000 farmers, is the main source of income for the Warana community. Warana Cooperative Complex is hub of economic activities such as a dairy unit, a food-processing unit, a chain of department stores, poultry farming, and a series of women's co-operatives. The dairy employs 1,200 workers and collects 280,000 litres of milk per day from the 125 milk societies belonging to the dairy co-operative. The dairy co-operative, in turn, provides a series of services to its members; from veterinary aid to cattle shed design, from insemination to subsidy on animal purchases.

A central poultry unit provides layer birds, feed, veterinary facilities, and marketing of eggs for about 500 small units producing 13 million eggs each year for an income of $90 million. An export-oriented food-processing unit (the Warana Agricultural Goods Processing Society) employs 400 workers, and produces fruit pulp and purees from fruit purchased from Warana (bananas) or from other parts of India (mangoes). The chain of department stores (the Warana Bazaar) has 350 employees working in 2 stores and 30 retail outlets in and around Warana. Finally, several co-operatives wholly controlled and managed by women are active in the production of snacks and baked goods, school uniforms, containers and labels for dairy products, and employ hundreds of women. The total turnover of these societies runs in millions. Warana Nagar has an electronic telephone exchange, connecting nearly 50 villages, which has permitted dial-up connections from village kiosks to the servers, located at Warana Nagar. There are many infrastructure facilities in and around Warana Nagar. About 80% of the population is agriculture-based and an independent agricultural development department has been established by the cooperative society. The region is considered to be one of the most agriculturally prosperous in India.

Potential - Young community

The region is substantially rural comprised of farming community. One third of the population is youth; the cooperative leaders visualize great potential in youth. The villagers are more literate compared to other region of the state, but if youth has been given technological knowledge and tools, they can be change agent for sustainable development agent. The cooperative leaders thought that Information and Communications Technology (ICT) could be used as an effective tool for rural development. Using ICT to streamline the operations connected with sugar cane growing and harvesting. This is benefiting small farmers, both in terms of transparency and time saved on administrative transactions, as well as the cooperative, in terms of monetary gains. ICT was brought as collaboration between the National Informatics Centre (NIC), the Government of Maharashtra, the Education Department and the Warana Cooperative Complex. The right conditions to bring ICT to Warana exist both in terms of human development and of infrastructure.

Empowering Youth

Finding people with the right mix of skills and motivations is a necessary condition for any project to succeed in bringing ICT to rural communities. In the case of Warana, young operators at the information kiosks generally come from the grassroots, and have a great faith in the potential of ICT to improve the standard of living of their community, especially of the rural youth. They feel that the Internet will allow young people to find information about educational and job opportunities, and they see IT as the best sector where to find stable and well-paid employment. Many operators have the capability of teaching computer skills and software to children and youth, and would be willing to provide training if given the necessary incentives. Furthermore, some of the operators have good programming skills; in the village of Tope, for instance, an operator has developed a database to manage the local store's orders and purchases. Some of these young operators have had job experiences in the city and decided to return to the Warana for the strong attachment to their community. If they are given the necessary incentives, these grassroots operators can become champions for ICT in their villages, easing access to information for farmers, providing training to children, and creating new economic opportunities through software development.

Goals of the Project

The Warana "Wired Village" project was initiated in 1998 by the Prime Minister's Office Information Technology (IT) Task Force. The stated goal of the project is not only to increase the efficiency and productivity of the sugar cane co-operative, but also to provide a wide range of information and services to 70 villages around Warana. The project aims in fact at giving villagers access to information in local language about crops and agricultural market prices, employment schemes from the government of Maharashtra, and educational opportunities.

The project is likely to start distance learning at IT centers, the digitalization of land records, and the connection of all of the cooperative's "business centers." Information on sugar cane growing and agricultural prices lies unutilized and has not been updated since 1998; this information was centrally provided by NIC, and local staff was unable to update it independently.

How it operates

There are fifty-four functioning village information kiosks that are facilitating the sugar cane production process at three stages: first, during the yearly registration for plantation when changes to property are recorded; second, with the issuance of harvesting permits; and third, with payments information. Farmers can go to the village information kiosks to receive payment slips. The sugar co-operative pays them for their crops in four installments that are credited directly to their bank accounts. The co-operative publishes payment dates on a local paper, so farmers know when it is their turn to go to the kiosks. Moreover, farmers can purchase fertilizer at deposits located next to the kiosks in cash or by using credit. If they buy using credit, they get a receipt for their purchase at the kiosk. Money spent on transport of the crop to the sugar factory is also entered in the system. Village information kiosks have operators who feed the data into the computers, and are generally open between daytime. Depending on the size of the village served by a kiosk, between 30 and 100 farmers visit the kiosk daily. Village kiosks have a PC with a printer and most are connected to the sugar administrative building via wireless telephony. Some of them though, are now saving information on floppy disks and bringing the disks to the sugar administrative building because they cannot afford big telephone bills. Kiosks also have email and Internet access, although connections are often very slow. Some kiosks are bypassing the sugar factory computer center and connect to the Internet through private providers.

Warana's village booths supports supply chain management through coordinating the growth and harvesting of sugarcane for the local sugar cooperative. Additional transactional services include email services, digital photography, and astrology. Informational services are accessed through the Internet and include agricultural best practices, market rates, local news and political developments, employment news, and information on children's education.

The village booths offer few eGovernance services, though they are widely demanded.

• Information on cultivation practices and crop disease control
• e-Governance Health information, government programs, services and contact information, land records, licenses, birth and death certificates, submission of government forms online and emails to government officials about grievances.
• Utilizing IT to increase the efficiency and productivity of co-operatives by setting up a state-of-the art computer network, providing agricultural, medical and educational information to the villagers at facilitation booths in their villages;
• Providing communication facilities at the booths to link villages to theWarana cooperative complex, bringing the world's knowledge to the villagers' doorsteps through the Internet via the National Informatics Centre Network (NICNET), and establishing a geographical information system (GIS) of the surrounding 70 villages, leading to greater transparency in administration especially in matters related to land.
• Employment and agricultural schemes and government procedures;
• Automated assistance in completing applications for government documents such as ration cards and birth and death certificates;
• Crop information; bus and railway timetables; medical facilities; and water supply details.
• From the booths villagers can interact with the Warana management to register grievances and seek redress. Agricultural marketing information is available from the Warana web-server, giving market arrival and the daily prices of various regulated commodities. It is also possible for students to access educational and vocational information from the booths.

Other applications include the management information system for sugarcane cultivation developed by the National Informatics Centre (NIC), which leads to speedy and accurate data exchanges between the factory and the farmers, using the village facilitation booths. This information is essential to the farmers. The land records application permits villagers to view and print extracts using data from a land database stored on a compact disc, or from the website of the taluk to which they belong, right at their village booth (a taluk is a sub-division of a district concerned with tax revenues). A Geographical Information System (GIS) has also been developed. It includes a base map of the 70 villages involved in the project, socio-economic information, e.g. about schools, population, land under cultivation and linking cadastral maps in local language. ICT has act as catalyst in development of the rural area and making happy and rich farmer community. Thanks to Cooperative leadership, whose faith in youth has resulted into sustainable development.

Details of the Wired Warana Village Project

More young people see opportunity in farming

Laura Frerichs, 31, on her organic farm outside Hutchinson, Minn. Frerichs discovered her passion for farming about a year after she graduated from college with an anthropology degree.

            








                                                           MILWAUKEE - A Wisconsin factory worker worried about layoffs became a dairy farmer. An employee at a Minnesota non-profit found an escape from her cubicle by buying a vegetable farm. A nuclear engineer tired of office bureaucracy decided to get into cattle ranching in Texas.

While fresh demographic information on U.S. farmers won't be available until after a new agricultural census is done next year, there are signs that more people in their 20s and 30s are going into farming: Enrollment in university agriculture programs has increased, as has interest in farmer-training programs.

Young people are turning up at farmers markets and are blogging, tweeting and promoting their agricultural endeavors through other social media.

The young entrepreneurs typically cite two reasons for going into farming: Many find the corporate world stifling and see no point in sticking it out when there's little job security; and demand for locally grown and organic foods has been strong enough that even in the downturn they feel confident they can sell their products.

Laura Frerichs, 31, of Hutchinson, Minn., discovered her passion for farming about a year after she graduated from college with an anthropology degree. She planned to work in economic development in Latin America and thought she ought to get some experience working on a farm.

She did stints on five farms, mostly vegetable farms, and fell in love with the work. Frerichs and her husband now have their own organic farm, and while she doesn't expect it to make them rich, she's confident they'll be able to earn a living.

"There's just this growing consciousness around locally grown foods, around organic foods," she said. "Where we are in the Twin Cities, there's been great demand for that."

Farming is inherently risky: Drought, flooding, wind and other weather extremes can all destroy a year's work. And with farmland averaging $2,140 per acre across the United States but two to four times that much in the Midwest and California, startup costs can be daunting.

Still, agriculture fared better than many parts of the economy during the recession, and the U.S. Department of Agriculture predicts record profits for farmers as a whole this year.

"People are looking at farm income, especially the increase in asset values, and seeing a really positive story about our economy," said USDA senior economist Mary Clare Ahearn, citing preliminary statistics.

"Young people are viewing agriculture as a great opportunity and saying they want to be a part of it."

That's welcome news to the government. More than 60 percent of farmers are older than age 55, and without young farmers to replace them when they retire, the nation's food supply would depend on fewer and fewer people.

"We'd be vulnerable to local economic disruptions, tariffs, attacks on the food supply, really, any disaster you can think of," said Poppy Davis, who coordinates the USDA's programs for beginning farmers and ranchers.

Agriculture Secretary Tom Vilsack has called for 100,000 new farmers within the next few years, and Congress has responded with proposals that would provide young farmers with improved access to USDA support and loan programs.

One beginning farmer is Gabrielle Rojas, 34, from the central Wisconsin town of Hewitt. As a rebellious teen, all she wanted to do was leave her family's farm and find a career that didn't involve cows. But she changed her mind after spending years in dead-end jobs in a factory and restaurant.

"In those jobs I'm just a number, just a time-clock number," Rojas said. "But now I'm doing what I love to do. If I'm having a rough day or I'm a little sad because the sun's not shining or my tractor's broken, I can always go out and be by the cattle. That always makes me feel better."

Rojas got help in changing careers from an apprenticeship program paid for by the USDA, which began giving money in 2009 to universities and non-profit groups that help train beginning farmers. The grants helped train about 5,000 people the first year. This year, the USDA estimates more than twice as many benefited.

One of the groups that received a grant is Midwest Organic and Sustainable Education Service, or MOSES. The Spring Valley, Wis., chapter teaches farming entrepreneurs how to cope with price swings and what to do in cases of catastrophic weather.

MOSES also organizes field days, where would-be farmers tour the operations of successful farms to learn and share tips. Attendance is up 20 percent this year, director Faye Jones said, and some outings that used to attract 30 or 40 people have drawn as many as 100, most between the ages of 18 and 30.

"I think for many people, farming has been a lifelong dream, and now the timing is right," she said.

Among the reasons she cited: the lifestyle, working in the fresh air and being one's own boss.

There are downsides. The work involves tough physical labor, and vacations create problems when there are crops to be harvested and cows to be milked.

In addition, many farmers need second jobs to get health insurance or make ends meet. As the USDA notes, three-fifths of farms have sales of less than $10,000 a year, although some may be growing fruit trees or other crops that take a few years to develop.

None of those factors dissuaded 27-year-old Paul Mews. He left a high-paying job as a nuclear engineer last year to become a cattle rancher in Menard, Tex. His wife's family has been ranching for generations, and Mews decided he'd much rather join his in-laws and be his own boss than continue shuffling paperwork at the plant.

"When you're self-employed, it's so much more fulfilling. You get paid what you're worth," he said.

                                                                                                                                          

Netafim

Type	Private
Industry	Irrigation Drip irrigation Greenhouses
Founded	1965
Headquarters	Israel
Employees	over 2,400
Website	www.netafim.com

Netafim is a company in the field of irrigation for agriculture and landscaping. The company focuses on crops in the area of drip irrigation, greenhouse turnkey projects, and biofuel energy crops. Founded in 1965, Netafim introduced a new concept of low-volume irrigation, launching the drip irrigation revolution.

Fertigation Systems and Chemigation Equipment

Fertigation System & Chemigation equipment is a need for today's irrigation system. Optimum and efficient use of fertilizers is one of the major advantages of drip irrigation systems. We are well aware that success of micro irrigation system lies in precise application of fertilizers.

Jain Fertigation system & Chemigation equipments are highly durable and composed of material inert to chemical and fertilizer reactions. Jain presents most reliable, accurate, automatic, energy efficient and suitable Fertigation Equipments to meet the exact fertilizer need of your crop.

Fertigation Systems and Chemigation Equipment Range includes:
Proportional Injector Pump Recommended to use where precise application of fertilizer and other agricultural chemicals are required.
Venturi Injector Fertilizer and chemical injection through drip and sprinkler irrigation systems.
Jain Fertilizer Tank Fertilizer and chemical injection through drip and sprinkler irrigation systems.
Manifold Fertigation Convenient and quick attachment of Ventury injector, fertilizer tank and injector pump to irrigation system.

DRIP IRRIGATION SYSTEM

Drip irrigation is today's need because Water - nature's gift to mankind is not unlimited and free forever. World water resources are fast diminishing. The one and only answer to this problem is Jain Drip Irrigation Systems. “Jain Drip” the name which you can trust, the only manufacturer of all drip irrigation components.

After detailed study of inter-relationship among soil, water, crop, land terrain and related agro climatic conditions, Jains design a suitable and economically viable system to deliver a measured quantity of water at the root zone of each plant at regular intervals. This is to ensure that the plants do not suffer from stress or strain of less and over watering. The system installed at the farmer’s field is commissioned and training imparted to the farmer, followed by regular after sales services.

The result – A totally customized, efficient and long-life system which ensures saving in water, early maturity and a bountiful harvest, season after season, year after year. Apart from all this, savings in labour and fertilizer costs.

By installing Jain Drip, you will be a member of a happy family of Jain Drip System owners.

Why Jain Drip Irrigation only?

• Based on careful study of all the relevant factors like land topography, soil, water, crop and agro-climatic conditions, we select the most suitable and scientific micro irrigation system. Jains offer you a complete system for your crop so that you reap all the benefits.

• We at Jain Irrigation do not merely sell the micro irrigation system, we provide Agronomic and Extension support, after sales services and all technical supports for getting better crop returns. And for this, we have more than 300 technocrats, engineers, agronomists, horticulturists and regional offices, as well as trained dealers, distributors all over India and abroad.

• Jains are a one stop shop for total Agricultural input needs. We have the capability and adequate support infrastructure to take up total turn-key Agricultural Development Projects of any size within the country or abroad, irrespective of land, topography, soil, water and other Agro climatic conditions.

• Jain Micro Irrigation System is made from high quality virgin raw materials, using advanced machinery. It is durable, reliable and meets International quality standards.

• Apple, grapes, banana, sugarcane, tea, coffee, cotton, mango, teak-wood, vegetables, flowers... whatever may be your crop, we have a suitable micro irrigation system for each of them. All the system components are manufactured by us in our plant at Jalgaon, under strict quality control norms at every stage of production.

• Jains have been exporting various components of Micro Irrigation System to countries in Europe, America, Africa, South East, Middle East and Far East Asia.

• Jain Micro Irrigation System means a technology developed for farmers by a company who knows and understands the farmer and his needs for four decades..

Benefits of Jain Drip Irrigation Systems

• Has recorded increase in yield up to 230%.

• Saves water up to 70% compare to flood irrigation. More land can be irrigated with the water thus saved.

• Crop grows consistently, healthier and matures fast.

• Early maturity results in higher and faster returns on investment.

• Fertilizer use efficiency increases by 30%.

• Cost of fertilizers, inter-culturing and labour use gets reduced.

• Fertilizer and Chemical Treatment can be given through Micro Irrigation System itself.

• Undulating terrains, Saline, Water logged, Sandy & Hilly lands can also be brought under productive cultivation.

Model Design

Drip irrigation system delivers water to the crop using a network of mainlines, sub-mains and lateral lines with emission points spaced along their lengths. Each dripper/emitter, orifice supplies a measured, precisely controlled uniform application of water, nutrients, and other required growth substances directly into the root zone of the plant.

Water and nutrients enter the soil from the emitters, moving into the root zone of the plants through the combined forces of gravity and capillary. In this way, the plant’s withdrawal of moisture and nutrients are replenished almost immediately, ensuring that the plant never suffers from water stress, thus enhancing quality, its ability to achieve optimum growth and high yield.

FAQs on Amul parlours

Q.1. What do I need to have to create an Amul parlour?

• A shop with an area of 100-300 sq ft.
• Willingness to invest Rs. 1- 1.5 lacs
• There are options for creating parlours at open spaces as well

Q.2. What do I need to do?

• Renovate your shop based on the design and specifications provided by Amul. It may cost you in the range of Rs. 50,000 to Rs. 100,000.
• Brand Deposit: Refundable deposit of Rs. 25,000 locked in for three year.
• Equip the outlet with deep-freezers, refrigerators/visi-coolers, chest milk coolers, oven, dispensing machine, etc. based on the customer profile and expected volume of sales. The local Amul representative will be in a position to guide you on machines required, their capacity, type, etc. Equipping your outlet will cost you around Rs. 80,000 to Rs.100,000.

Q.3. Where will I get supplies/stocks?

Amul’s wholesale dealers will supply you the entire range of Amul products at your shop. Our product portfolio is divided into three broad categories:

• Dairy Products: It includes our entire range of dairy products which is further divided as
• a. Ambient or those kept in room temperature, also referred to as 'dry' products like Ghee, milk powders, flavored milk, etc.
  b. Chilled products also referred to as 'wet' products. These products are stored at or below 4o centigrade, like butter, cheese, chocolates, etc. These products are stored in refrigerator or visi-cooler (glass front refrigerator) or chest milk coolers at the shop.
• Ice-cream range or frozen category, which is stored and transported in a frozen condition (- 28o centigrade or below). This category includes Ice-creams, frozen pizzas and frozen paneer, and are stored in deep-freezers at shops.
• Pouch Milk or Fresh products: This includes pouch milk, buttermilk and curd. These products are also stored in refrigerator or visi-cooler (glass front refrigerator) or chest milk coolers at the shop.

Q.4. How will Amul support me?

• Amul would provide the design and specifications for renovation of the outlet. It will provide consultancy if required and will also inspect the work of the contractor.
• Amul will help in assessing the business potential of the shop and will help in making the business plan.
• Amul will guide you in purchase of various equipment. It will also help you in choosing between the various sizes and types available based on its experience of the business.
• Amul will provide signages and glowsign to the outlet at its own cost.
• Amul shall help in the inauguration activities by way of local promotions.
• Exclusive consumer offers would be made available through Amul preferred outlets which are not extended elsewhere.

Q.5. What kind of returns can I expect from my business

It has been our experience that franchisees who follow the right practices have been successful. It also depends on your location and the products you are able to sell. The margins are good and you can even recover your investments in less than one year.

	Dairy Products	Ice Cream	Total
Sales (In Rs. per month)	90,000	60,000	150,000
Gross Margins Earned	9000	12000	21,000
Less: Electricity Charges			2,000
Less: Rentals			5,000
Less: Misc Expenses			2,000
Net Margins Earned			12,000

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Himachal Pradesh - A Fruit State

 

Himachal Pradesh, which is endowed with enormous natural beauty and resources has a total geographical area of 55,675 kms. It is rich in natural resources and has varied agro-climatic conditions suitable for the development of horticulture. The State has a vast potential of horticulture and has taken a leap forward to produce different varieties of fruits from tropical to temperate, which has made it the fruit bowl of the country. It has also helped in the economic upliftment of rural population and has also generated employment.

The total area under fruit in HP is about 2.07 Lac hectares with a production of about 5.00 Lac MTs of all kinds of fruits. Apple is the major fruit accounting for more than 40% of total area under fruits and about 88% of total fruit production. 

The agro-climatic conditions of Himachal Pradesh are extremely suitable for growing different varieties of Fruits. The state is successfully growing fruits such as apple, pear, peach plum, almond, walnut, citrus, mango, raisin grapes etc. There has been tremendous progress in fruit growing during the last three decades. Commercially, apple is the most important of all the fresh fruits grown. It has a rich collection of as many as 450 cultivars of apples collected from all over the World. The main varieties of commercial importance grown predominantly, however, are Royal Delicious, Rich-A-Red, Red Delicious and Golden Delicious. Himachal Pradesh currently accounts for over 4 lac tones of apple production annually.
It has been recognized as the Apple State of India for being adjudged as the best producer of Quality Apples. Here farmers are encouraged to grow the world's finest varieties of apple. The State Department of Horticulture helps them by making available the most modern orchard technology and expertise and the hpmc looks after the marketing and processing requirements of it.

                                                              

                                                                   HPMC

Himachal Pradesh Horticultural Produce Marketing and Processing Corporation Ltd. popularly known as hpmc, was established in the year 1974 as State Public Undertaking with the objective of marketing of fresh fruits and processing of all types of surplus fruits. It has developed the most modern system of marketing in the country. The unique characteristics of this organization are that it provides all the services to the fruit growers, which are required for marketing of fruits. The Corporation has set up two modern Fruit Processing Plants and has acquired their on lease basis from the HIMPROCESS and has a vast range of processed products. 
 

Between the years 1974-82, the Corporation engaged itself in the establishment of pre and post harvest activities, comprising  of a net work of mechanically operated packing houses, cold storages, transshipment centers and fruit processing plants, besides a net-work of sales offices in the terminal markets Railways Stations and Airports through out the Country. The entire infrastructure of grading/packing houses, pre-cooling and cold storages has been established in rural areas for providing pre and post harvest facilities to the farmers at their door step. To day hpmc has emerged as one of the leading and largest organizations for the post-harvest handling of horticultural produce in India. Under the auspices of this organization in the past few years, the entire fruit industry has started experiencing a radical change from conventional to modern marketing system hpmc has contributed substantially to mechanized grading and scientific packing of fruits, substitution of conventional wooden cases by tray-packed telescopic cartons distribution network, introduction of juice dispensing machines, making thereby the health giving pure apple juice a common man's drink, manufacture of apple and pear juice concentrate and development of a sound base for the export of apple and other fruit products. It is a service-oriented organization with a commitment to ensure remunerative returns to the fruit growers and nutritive quality products at a reasonable price to the consumers. 

Market Intervention Scheme: (MIS)

The Government of Himachal Pradesh has introduced the policy of Market Intervention Scheme (MIS) for the procurement of Mango, Apple and Citrus Fruits in the State. In order to implement the Market Intervention Scheme of the State Government, the hpmc, being the premier fruit marketing agency, procures the unmarketable fruits which are processed under most hygienic conditions in its Processing Plants. The efforts made by the Corporation have resulted in stabilizing the prices of the fruits in the market. Apart from fruits procured under MIS, hpmc also procures other fruits like Peach, Pear, Plum, Litchi, Almonds, strawberry, kiwi etc. grown in the State, for marketing and processing to increase the capacity utilisation of the Plants and to assist the farmers of the State in getting remunerative returns for their produce. Procurement prices of the fruits under the Market Intervention Scheme for last five years are as under:                                                                                                                                                                                                               

                                                         (Rate: Rs./Kg.)

Year	Mango		Apple	Kinnow/Orange		Galgal
	Seedless	Grafted		‘B’ Grade	‘C’ Grade
2001-2002	3.08	3.75	3.75	4.35	3.75	2.60
2002-2003	3.33	4.00	4.00	4.60	4.00	2.85
2003-2004	3.33	4.00	4.00	4.60	4.00	2.85
2004-2005	3.58	4.25	4.25	4.85	4.25	3.10
2004-2005	3.58	4.25	4.25	4.85	4.25	3.10
2005-2006	3.58	4.25	4.25	4.85	4.25	3.15
2007-2008	4.08	4.75	4.75	5.35	4.75	3.65
2008-2009	4.58	5.25	5.25	5.85	5.25	4.15
2009-2010	4.50	5.25	5.25	5.85	5.25	4.15

Export of Fruit and Fruit Products

Among all fruits, Apple being the main crop of the State occupies place of pride in its economy. The major commercial varieties grown in the State are; Royal Delicious, Red Delicious, Rich-A-Red Delicious and Golden Delicious. At present, Himachal Pradesh produces over 4.00 lakh tonnes of Apples annually which is cultivated at the altitude ranging between 6,000 to 10,000 ft. above sea level and is free from pollution. The quality of Himachal Apple meets the entire export standards. In the past hpmc has exported quality apples to Iran, UAE, Sri Lanka, Singapore and U.K. Fresh apples are available from August to November on firm demand.

  

Standard Packings for Export  

 

Size of Apple	No of Apple Pocket in a Tray	No of trays in a Carton	No of Apples in a Carton
Extra Large (80 to 85 mm)	20	4	80
Large (75 to 80mm)	20	5	100
Medium (70 to 75mm)	25	5	125
Small (65 to 70mm)	30	5	150
Extra Small (60 to 65mm)	35	5	175

Grade Standards

Only two Quality Grade Apples i.e. ‘EXTRA FANCY’ and ‘FANCY CLASS 1’ are offered for export. The broad parameters of the Quality are that the fruit must be sound, clean, fully developed, coloured, juicy and full of flavour and freshness.

Tray Packed Cartons

Tray Pack Cartons have specially been developed for export of Himachal Apples. It consists of an inner fibre board carton, a series of moulded trays and an outer telescopic lid which fits right down over the sides and end of the inner carton. Apples in Tray Pack cartons are wrapped as per requirement of the buyer. The net weight of apples in the carton is not less than 38 lbs (17 kg.) but in practice it is usually over 40 lbs (18 kg) depending on the variety. The inner dimensions of the carton are 500x300x278 (ht) mm and inside dimensions of the outer cover are 504x303x281.mm